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my role
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CREATIVE DIRECTION / STRATEGY
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PITCH OWNER - CUSTOMER EXPERIENCE
the project
Tate approached Salmon with an RFP detailing how they wanted to improve the overall digital experience for their customers.
This required a detailed response, including P.O.C visual deigns on our approach to the new Tate gallery vision.
the solution
As pitch owner, I curated a response to Tate which detailed an overall objective to how I proposed the digital experience could be lifted.
As well as engaging my creative team to deliver visuals based on workshop brainstorms I visited Tate galleries to research and give rationale to the pitch and proposed solution.
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